Fashion Tips and The Idea behind the campaign by the stylist himself..
"The idea behind this campaign was that idea of best friends or sisters going to the races. Alex and Maddie were great because of their different style atheistics.
"Whichever the race day, try to pick a dress with a unique silhouette, textured fabric or standout garment details, whether it be the sleeves, Length or shoulder details."
"Your outfit should make an instant style statement when you walk into the track, and more importantly you should feel great in it."